I often drive by farms with signs that leave me puzzled,
for lack of a better word. Indeed, the seemingly straightforward task of designing an advertisement becomes a challenge, particularly if you are looking to avoid spending a small fortune on branding.
Over the past 15 years, we’ve made two
separate attempts at general farm signage.
The first was via the good graces of our old accountant, who painted on wood as a hobby. I had loved the result, bright colours against a warm wooden backdrop, but the wood quickly became weatherworn, and we were forced to take the sign down.
“If at first you don’t succeed, try, try again”
the old adage goes. This time, though, we’ve opted for digital technology and weatherproof aluminum – a far cry from the textured warmth of hand-painted wood – but life is filled with challenges and we have learned to pick our battles. The thought of redoing our sign every five years somehow seemed daunting. That said, we are satisfied with the result, and at least passersby will know who is tending the surrounding fields…
In your basket this week, a first novelty – spring cabbage :
deliciously fresh, and great for slaws; followed by a second novelty – our first spring onions : flavourful and crisp. The declension of greens continues with a mix of romaine lettuce, kale or Swiss chard, broccoli or cauliflower, fennel or Japanese turnips, garlic scapes, the first of our summer squash and basil.
We look forward to seeing you all again.